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This promotional video is the second of a two-part series created for the launch of the POP Dental electric toothbrush product. It was designed to establish brand awareness, develop consumer interest, and generate online sales.
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New World Productions implemented creative storytelling to compose a series of videos that would be fun, intriguing, and memorable.
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Videos were used for placement on their websites product page, for social media marketing and advertising, and on their YouTube brand channel.
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